Digital marketing & friendly AI training
Helping you get seen, loved and selling
With digital marketing that works for your business
Social media, Meta ads, strategy and gloriously jargon-free AI training for business owners who want their marketing handled, or explained, or maybe a bit of both.
Karen Slade · Digital Marketing Consultant & Trainer · Yorkshire, working UK-wide
You know digital marketing matters...it's the doing it that's the problem.
The bit where you feel seen
It's often the first impression anyone gets of your business — and we've all been there, the mantra of "consistent posting" ringing-a-ding-ding in our ears. So we try. We write something thoughtful, funny, a dash of insight, hit publish, sit back and… ahhh. Then… ohhh. Four likes. One of them is your mum.
And that's before anyone mentions ads ("ekkk, tech"), email lists ("one day"), or AI ("apparently I'm being left behind??") — while eleventy-billion other jobs queue up behind them.
Here's the thing: none of this means you're bad at marketing. It means you're running a business, and marketing is a whole job — one I happen to love. So let's split it sensibly between us.
Three ways to work together
Help How You Need It
Whether you want it taken off your plate, done alongside you, or taught properly so you can fly solo. All three come with the same promise: plain English, honest advice, no pressure.
Hand it Over
Meta ads and organic social media, managed for you. I build, run and optimise campaigns that generate real enquiries with monitoring and reporting in plain english!. You get on with your business; I'll mind the marketing.
Strategy sessions, marketing MOTs and power hours. You keep the reins, I bring the map. Perfect if you're happy doing your own marketing but want to know you're doing the right things, in the right order.
Do it together
Workshops, team training and talks — on social media, ads, and using AI in your everyday business without the overwhelm. Friendly rooms, real examples, zero silly-question shame.
Learn Yourself
Running social media for your business shouldn't be an after thought…
You know it matters, it’s the first impression many people get of your business, often setting the tone for how they think about you.
But we've all been there, the mantra of "consistent posting" ringing-a-ding-ding in our ears.... and we try! We write beautiful content, it's thoughtful, funny, a dash of insight, hit publish, sit back and "ahhhhh",.... but then "ohhhhh", ...It gets a handful of likes.
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You know paid socials, ads are ‘a thing’....but ekkk how to use???, you're not a tech-head, you most definitely do not have a mega budget and actually there's eleventy-billion other things that need doing ....
Social Media that works for your business
Turn clicks into customers, without wasting budget or getting lost in the tech-talk!
with AI making it all lighter, smarter + faster - and your best human bits kept for where they matter most
Services
Paid Social
Meta Ads, which is all things Facebook, Instagram and WhatsApp, Market place.
Google Ads; which can be the giant that is the search engine but can include
Content Creation
You’re in your business ,you LOVE what you do, your clients love what you do…You know that there’s some great stuff to shout about, reviews, your people, the services and products you offer, the fun stuff, but posting all about it on social media makes your toes curl …we got you.
Training
Love your biz, maybe you post on socials, or maybe you don’t know your reels from your grid. Power hours are perfect to